About

Hi! I'm Jen — a brand designer and strategist based in Los Angeles.

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In design school, you're trained to be a chameleon: someone who can design anything, for any industry, in any medium. And yeah, that's still me — I can do a little bit of everything!

 

But somewhere along the way, I fell hard for one specific thing: branding. Not just the visuals, but the whole picture — the strategy behind it, the psychology of why people connect with a brand in the first place, the communication that makes a promise land the same way every time.

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That's what I'm actually good at: taking a business goal and turning it into a brand strategy and visual language that says exactly what it needs to say — clearly, and consistently. So if you bring me in, you're not just getting a designer. You're getting someone who thinks about the whole system, and makes sure every touchpoint — the logo, the deck, the email, the feed — actually flows from the same idea.

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Want to work together? 

Contact:  jencnew@gmail.com