As the designer and art director of my own project, I built and executed a complete creative ecosystem- from brand guidelines and visual identity to marketing materials, merch, vinyl packaging, website design, and social media. This included art direction for music videos, lyric video creation, stage signage, cover art, and all supporting digital assets across multiple releases. The resulting brand draws from the visual language of alternative and grunge culture, informed by artists such as The Cure, Hole, and Lana Del Rey.